You just never know who will design a collection (or collaborate) next. This week, we learned about three new collections by some of the biggest celebrities of the moment. Does this make us want to buy them though? We’ll see how the collections turn out when they are released later this year.
1. “ED” by Ellen DeGeneres – www.EDbyEllen.com (coming soon)
Expected in mid-June, Ellen has created a new collection consisting of womenswear pieces raining from $45 to $400. “This is nothing new to say, but I don’t think you should sacrifice style for comfort. Everything about ED is casual and yet it’s chic.” Inspired by her love of tailored fashion, the word “LOVE” its stitched into all jackets.
According to an interview in Womenswear Daily, she wants to make this the biggest brand in the world and jump into a wide range of categories including menswear, socks, bedding, eyewear, candles and beyond.
2. “REBEL FOR TORRID” by Rebel Wilson – www.torrid.com
Torrid is America’s fastest growing plus-size fashion brand and they have now teamed up with Pitch Perfect star Rebel Wilson. A limited edition collection (25 pieces from $28.50-$125.00), it will feature holiday wear and be available in November.
She was selected by the brand for being a fan of sexy, edgy fashion. Rebel explains, “I’ve always had a ‘torrid’ affair with buying clothes my whole life.”
3. Kim Kardashian for retail chain C & A – www.c-and-a.com
In Sao Paulo, Brazil this week, Kim K announced that she had teamed up with retailer C & A to create a line that she calls “Simple and Sexy.” She also acknowledged that Brazil is a country where women’s curves are celebrated, to it was the perfect fit. The collection includes knee-lenth skirts, dresses, sandals and crop tops and prices range between $9 and $65 in C&A stores across Brazil.